Our Values

Originally from Buffalo, NY, I traveled to Colorado in 2012 and never left. I found myself captivated by the beauty of the mountains and the abundance of opportunity to learn about alternative ways of healing. 

Since living in Boulder, I attended Bauman college for holistic nutrition, and the Colorado School of Clinical Herbalism for herbal medicine.

I have a deep passion for holistic living, nature, and exercise recovery. The concept of Vital You came through me in November, 2017 as an opportunity to blend all of my passions into one, cohesive product. 

VY is truly my heart & soul, and when I hear that our products bring healing or relief to you & your ailments, I become filled with so much humbled gratitude. Thank you. 

Jess' background lies in the intersection of natural sciences, language sciences, neuroscience, and art. Yet her experience with herbal healing was grown entirely from her various responsibilities at VY. Starting small, she dedicated herself to organization and general upkeep of the production and packaging spaces. Time and passion created a bath bomb expert out of her. Now, Jess is committed to ensuring that all aspects of Vital You’s production hold integrity, creativity, and positive energy. Her goal is to reflect that in everything that we make. If you were to ask her, she would tell you that her role at VY is that of a behind-the-scenes grounding force for all of our products. 

Starting off solely as a Graphic Designer with her BFA in Design, Casey gained a wide range of roles and experience working within a small marketing team for a large recreational cannabis company. Casey decided to make a shift in this industry to focus more closely on the medicinal qualities of hemp and to improve the way it is presented to the world. It is her goal to properly educate, inform, de-stigmatize, and create awareness around the magical plant we love and adore. Casey has always displayed a deep admiration and personal relationship with root medicine & holistic healing, so Vital You instantly felt like home and she feels grateful everyday to be working with and learning more about her passions. 

Samantha Sowa has been a licensed esthetician for 5 years, specializing in facials and skin care production.  Since meeting Jenna in 2016, their friendship has flourished into a wonderful partnership with Vital You. Sammy’s passion has always been helping others with their skincare concerns and goals. She prides herself on ingredient knowledge and creating the best skin care products for specific skin concerns. She is branching out and excited to create all natural face masks for you to use while you soak with your favorite VY bb.

After falling in love with Vital You bath bombs, Janelle saw the need to bring our healing, life-enhancing products to more customers around the world. As a momma of a 3 year-old, Janelle knows the importance of self-care, mentally and physically.  Janelle joined Vital You in the spring of 2020 to apply her 15 years of corporate sales, propelling Vital You product placement forward. Janelle serves as the company’s Head of National Sales and growth advisor.

Lauren is a certified Clinical Herbalist, Flower Essence Practitioner, and Nutritionist who received her training from the Colorado School of Clinical Herbalism where she graduated with honors in May of 2019.
Her belief in the connection between the health of the emotional body and physical body is a strong influence for her work at Vital You. She feels honored to play a role in the blending of herbal medicine, flower essences, aromatherapy, and self-care to help other humans become their best selves.
Lauren is also a passionate writer and is proud to share botanical knowledge with the community through Vital You's "Herbal Blog" page. She thanks you deeply for being here, for being you, and for being kind.

Myriah has been a long time lover of Vital You products and has officially joined the team after leaving her corporate event planning job. Myriah is passionate about natural living and plant magic. Myriah knows the importance of self-care and has a huge passion for sharing the benefits of Vital You with everyone she meets. Her goal is to create meaningful partnerships with local businesses and to get Vital You into as many hands (and baths) as possible. After 10 years in hotels, 7 of which spent event planning, Myriah knows how to make sincere connections with the people she meets and she cannot wait for the relationships she is going to make during this journey. If she’s not in the bath or chatting with someone about bath bombs you can find her visiting a local brewery with her husband and cat. 

Nicola is a passionate animal wellness advocate who has previously worked in Eco Conservation, Animal Care at a shelter, and is now a Veterinary Technician at small vet practice in California. As a chronic migraine and fibromyalgia warrior she has had a love of holistic products and plant based living for the past few years. As a former biology major and a current student of animal and human aromatherapy, she believes true healing begins with an incorporation of allopathic and holistic modalities. After falling in love with Vital You bath bombs, she joined our ambassador team to spread the word about our amazing integrative CBD products, and soon accepted a position to become a regional sales lead. Her goal is to create an amazing team of empowered wellness warriors and boss babes while also spreading the love and healing properties of Vital You to her local businesses and community. She hopes to one day open a rescue sanctuary for all animals, but at the moment enjoys her time with her two rescue dogs and rescue ball python, as well as her family and friends.

Jamie, originally from New York by way of Colorado, comes to us with extensive experience working with industry disrupting startups and as well as some of the largest iconic beauty brands. Jamie has a deep passion for working within the wellness industry and building tribes for health-focused and honest brands. She is a firm believer in the powerful magic of plants (and crystals) and can't think of a better company that Vital You to continue her journey of spreading holistic healing! From attending highly competitive start-up incubators to working with brands while filming Shark Tank, she has worn many hats throughout her career.  Jamie's expertise falls within sales, business development, key B2B account management and marketing. When she's not soaking the presence of our amazing accounts or seeking out new partnerships, you will find her in Texas spending time with her boyfriend and his two boys enjoying nature, forest walks and traveling (Pre-covid of course!).